Wink at Labelexpo Asia

Shanghai exhibition a full success for Wink

From December 1-4, Wink was exhibiting at Labelexpo Asia in Shanghai. Together with our Chinese agency Winchance and Thailand partner IGS, Wink presented their complete premium tooling product range. A huge number of visitors from China and other Asian countries made the exhibition a full success for Wink.    

The focus of Wink's presentation was the flexible die portfolio, which covers all kinds of labeling applications. In addition to SuperCut dies for special applications (e.g., security labels), Wink showcased various finishing options for flexible dies. Finishings also included the MCR MicroChrome coating, which has been introduced to the market with great success already. The ultra hard coating signficantly increases the tool lifetime, in particular when die-cutting very abrasive (thermal) materials in long runs. Moreover, Wink presented the full range of cylinders for cutting and printing.

„During the last years, our agencies Winchance and IGS have been representing us very successfully in Asia, and they accounted for high growth rates. We still see a rising demand for high-quality cutting tools, especially in China and South-East Asia", explains Ludger Bastubbe, Wink's Sales Manager for the Asia-Pacific region. "The visitors' very positive feedback has proven us that we are just on the right track, and that we can further establish the Wink brand in Asia with the great support of our partners", Bastubbe continues. 

Media contact 

Dr. Andre Gysbers | Marketing Director
T: +49 5941 9270-220 | andre.gysbers@wink.de

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Whether at home, in the car, supermarket, office or factory – we are surrounded by products, which acquire their final shape through die-cutting. When using the necessary precision tools, printers and converters all over the world trust in Wink as a reliable partner, because the flawless quality of the die-cut products is crucial for their own success.

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